October 8, 2012 – Mouser Electronics, Inc. today announced that it has received top readership ratings in the prestigious Distributor of the Year Survey organized by the leading German magazine, Elektronik and its online publication.
Mouser performed well in all categories, receiving the top rating in Product Portfolio (passive components) and Product Availability (electro-mechanical components), and a third place rating among readers in Product Portfolio (active components).
“We are delighted with the progress we have made in Europe overall, and in Germany. This survey shows that we have been especially successful, winning and being placed in categories against competitors who have been established here for many years longer than Mouser,” says Mark Burr-Lonnon, Mouser Vice President of EMEA Business.
“Our European customers are discovering that Mouser offers many value-added benefits,” Burr-Lonnon continues. “Our nine local offices in the EMEA region (Germany, UK, Czech Republic, France, Israel, Italy, the Netherlands, Spain and Sweden) are proving to be a key advantage for us. We are committed to serving European design engineers with the most advanced technologies, the highest degree of customer service and technical support, as well as offering local marketing support to our suppliers and media partners in the region.”
Burr-Lonnon notes that the investment to add more resources and staff members in Europe has helped the company drive further growth over an amazing 2010-2011. “We’ve seen around 20% further growth in 2012, solidifying us as a key player in the European market,” he explains. “In a market which is currently very tough, we continue to excel.”
At the heart of Mouser’s European operations is its Munich headquarters. “This location has been instrumental in supporting our Marketing-driven operation in Europe as we initiate campaigns to meet local needs and work closer with our European supplier interface. We’ve always been on the forefront of new technologies, and we plan to continue to lead the industry in this area,” Burr-Lonnon concludes.
This year’s 2012 survey was the sixth time that Elektronik magazine has published the results of its reader survey covering distribution, and customers who completed the survey seem to be very satisfied with their suppliers. Readers were asked to mark the participating distributors in five criteria: Product Portfolio; Product Availability; Delivery; Technical Competence/Support; and Overall Impression. The survey was carried out online with the number of participants rising by 23% over last year. Each vote was clearly identified to avoid voting manipulation and data processing and analysis was performed by the independent organization by Tennoks, Hünstetten.
With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What's Next in advanced technologies. Mouser offers customers 19 global support locations and the latest, most technologically advanced components for their newest design projects. Mouser Electronics' website is updated daily and searches more than 10 million products to locate over 3 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 3 million products online from more than 450 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 375,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com.
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