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For Immediate Release

Mouser Marketing Video Receives Best Media Innovation Award

November 8, 2012 – Mouser Electronics, Inc., a top design engineering resource and global distributor for semiconductors and electronic components, received top honors for its Design Deadline 2 video from the Electronics Components Industry Association at the ECIA’s recent conference in Chicago.

The 52-second video, which received the ECIA’s Best Media Innovation Award, emphasizes the importance of non-obsolete components in an amusing comedy spoof that has captivated social media audiences on Mouser’s YouTube channel. To view this video, visit http://mou.sr/M0dTHm.

“The video emphasizes Mouser’s ongoing efforts to reach engineers and buyers in new, innovative and sometimes amusing ways,” said Larry Johannes, Mouser Vice President of Strategic Marketing.

Johannes said much of the credit for the short video must go to in-house Mouser videographer Erik Smith for his creativity and dedication to the project.  “These marketing awards from the ECIA are tremendous honors for us,” Johannes said.  “We have a team of very talented people here who conceptualize, create and develop these campaigns. I believe they are the best in the business. This type of recognition gives us the confidence to believe that we’re doing the right things to provide relevant content to our customers.”

Design Deadline 2 is the sequel to Mouser’s original video spoof Design Deadline that showcases the pressures of having to meet stringent deadlines on new product designs and the quest to find the newest components for the job. To view the Design Deadline video, visit http://youtu.be/WNlqFBhoNSQ.

The ECIA, a leading non-profit organization dedicated to supporting the expanding needs and interests of the authorized electronics supply chain, also honored Mouser with its Electronics Choice Industry Award for Best Brand/Image Advertising. The Mouser IndyCar program’s popular Engineering 500 Challenge won an honorable mention for targeted web promotions.

Mouser also was named a finalist for Best Social Media Outreach and Best Online Campaign and was honored for its collaboration with ECIA for supporting the 2013 FIRST® Robotics Program.

With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What's Next in advanced technologies. Mouser offers customers 19 global support locations and the latest, most technologically advanced components for their newest design projects. Mouser Electronics' website is updated daily and searches more than 10 million products to locate over 3 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.

About Mouser
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 3 million products online from more than 450 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 375,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com.

About ECIA
The Electronic Components Industry Association (ECIA) was formed in 2011 by uniting the National Electronic Distributors Association (NEDA) and the Electronic Components Association (ECA). ECIA members are involved in the development of industry guidelines, EIA technical standards and unique component market statistics reports. The association is a steadfast advocate for the authorized sale of electronic components and operates an exclusive inventory search site for authorized product: www.eciaauthorized.com. ECIA unites all segments of the electronic components industry in these efforts: manufacturers, authorized distributors and manufacturers representatives. 

About FIRST®
Accomplished inventor Dean Kamen founded FIRST® (For Inspiration and Recognition of Science and Technology) in 1989 to inspire an appreciation of science and technology in young people. Based in Manchester, N.H., FIRST designs accessible, innovative programs to build self-confidence, knowledge, and life skills while motivating young people to pursue opportunities in science, technology, and engineering. With support from three out of every five Fortune 500 companies and more than $14 million in college scholarships, the not-for-profit organization hosts the FIRST® Robotics Competition (FRC®) and FIRST®Tech Challenge (FTC®) for high-school students, FIRST® LEGO® League (FLL®) for 9 to 14-year-olds, (9 to 16-year-olds outside the U.S.,Canada, and Mexico) and Junior FIRST® LEGO® League (Jr.FLL®) for 6 to 9-year-olds. Gracious Professionalism™ is a way of doing things that encourages high-quality work, emphasizes the value of others, and respects individuals and the community. 

Trademarks
Mouser and Mouser Electronics are registered trademarks of Mouser Electronics, Inc. All other products, logos, and company names mentioned herein may be trademarks of their respective owners.





Further information, contact:
Larry Johannes, Mouser Electronics
Vice President of Strategic Marketing
(817) 804-3534
Larry.Johannes@mouser.com


For press inquiries, contact:
Kelly DeGarmo, Mouser Electronics
Corporate Communications & Media Relations Manager
(817) 804-7764
Kelly.DeGarmo@mouser.com