Mouser Affirms Commitment to Accelerate Franchised Distribution in China
October 9, 2012 – Mouser Electronics, Inc., a leading authorized distributor for semiconductors and electronic components, today congratulates Mark Burr-Lonnon, Mouser Vice President of APAC Business, on being elected to the China Electronics Distributor Alliance (CEDA) as an Executive Board Member. Mouser is devoted to helping facilitate the development of franchised distribution services in China.
CEDA aims to promote the value of authorized distributors in China by enhancing executive networking, cooperation between distributors and suppliers, shaping business regulations, and being the bridge of industry and government for establishing a stronger business environment.
“China plays an extremely important role in the global electronics supply chain in terms of manufacturing, and its influence on design innovation is getting stronger and stronger. As a global distributor focused on fulfilling design chain activities, Mouser is honored to take part in fostering the growth of ‘Authorized Distribution’ in China together with CEDA in this crucial stage,” said Burr-Lonnon. “We not only provide the newest authentic products for design engineers and buyers, we also support RMB transactions and payments via UnionPay to provide even more efficient services to customers, speeding up the time to market for their new innovations.”
“We are very excited in having Mouser as one of our executive board members of CEDA,” stated Michael Liu, PhD, CEO of CNT Networks and secretary general of CEDA. “As a key player in global electronic components distribution, Mouser has rapid growth of authorized distribution services in North America and Europe. We value the opportunity to work closely with Mouser to drive the development of electronic component supply chains and to support design chain activities in China.”
With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 19 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Mouser Electronics’ website is updated daily and searches more than 10 million products to locate over 3 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.
About Mouser
Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's Berkshire Hathaway family of companies. Mouser is an award-winning authorized semiconductor and electronic component distributor, focused on the rapid introduction of new products and technologies to electronic design engineers and buyers. Mouser.com features more than 3 million products online from more than 450 manufacturers. Mouser publishes multiple catalogs per year providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 375,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com.
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