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CHERRY, founded in 1953, is a global leader in the development and manufacture of microswitches, sensors, electronic controls, and touch controls based on infra-red technology. The company was acquired in 2008 by The ZF Group, a leading worldwide automotive supplier for Driveline and Chassis Technology. The well-known CHERRY brand thrives under the umbrella of ZF Friedrichshafen AG and in 2010 produced more than 250 million microswitches alone. CHERRY switches, sensors and controls are synonymous with quality, precision and reliability, and can be found in a broad range of applications and markets such as white goods and appliances, automotive, gaming, vending, drives, switchgear, control engineering and power tools.

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